"...“You know,” she says, “in this company, they are terrified I will do a collection that will not sell. They sometimes suspect that I want to do an ‘unsellable’ collection – and it’s true. But I don’t do it,” she says, stirring the remains of her coffee faster and faster. “For me, the terror is not the press, it is what people in the company think. I don’t want them to say I have ruined it, but you know, I have an instinct, I know what I can and I can’t do. To move a brand on you have to do something new and always take risks.” ..."
"...There are no sketchbooks or scissors in her office because, as Mrs P has made widely known, she does not sketch or pattern cut; in fact, she has had no formal training at all.Instead, her design team, run by Fabio Zambernardi, translates the vision. She says the most difficult thing is to divine the title of the collection. “I have so many ideas, I get fascinated by something, but I must be careful that it’s not too personal. Once I have the title, I have the theoretical direction and it’s easier.” Sometimes a collection can emerge from an idea of four or even five seasons before: “The idea for my next collection, for example, is easily four seasons old. I saw it then, but I didn’t focus enough. Maybe other ideas were more important at the time.”..."
"... “The pressure is not from the outside, I pressurise myself – it’s a constant search for something new.”..."
"....But what might we expect of Miuccia Prada? A former member of the Communist Party and graduate in political science, she is branded an "intellectual" designer. A modern art collector and creator of the ubiquitous black-nylon backpack, her media incarnation is anything but footloose and fancy-free. Miuccia Prada famously avoids the party circuit, preferring instead to spend time out with an intimate circle of family and friends. And while other designers bask in the glory of the biannual ovation that meets their collections, stepping out onto the runway surrounded by fawning models and armfuls of flowers, Miuccia Prada barely deigns to appear, peeping out for a second before disappearing again in the blink of an eye...."